New Generation of India Prefers Luxury Brands

For new, fresh, and imbibing generation of India, luxury brands are not strangers. In earlier times, the royals got jewelry remodeled from Cartier, Louis Vuitton got 30 orders of trunks, and 20% of the Rolls Royce’s global sales were in India. This shows the liking for luxury brands among the Indian is not new but in past, mostly Royals were indulge in this where as now it not the same. 

In the past few decade, after emerging from the laid backs of independence now, industrialist, entrepreneurs, professionals, and Richie rich’s from the rural everyone has started to enjoy luxury brands in India. The population of India has a major portion of youth and among these youths. Most of them come from the upper middle class. This crowed of upper middle class youth follows the mantra of “Live Life King Size” means work hard earn more and spend to have a luxurious life rather than saving the money.

The shops of this luxury brands now welcomes many first-time customers every day. The growth of the market of these luxury brands are mostly fueled by them. For first time in the year 2012, North America’s millionaires number was lower than the numbers of millionaires belonging to Asia, Capgemini and RBC wealth management published this report.

Luxury brands have increased the range of there targeted audience via innovative and awaking marketing campaigns and events. One example for this practice is exclusive trunk show in the city Indore by a luxury handbag brand. The showrooms of these luxury brands are moving from the hotels to the hybrid malls as they receive huge upper middle class crowd of India.